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UPFs
Zoe survey says 90% of UK consumers unaware of fibre targets, two-thirds feel ‘misled’ by packaging claims
New research from gut health science company Zoe highlights a 'dangerous fibre gap' across the nation, with public awareness of the issue and faith in the government to address the problem found to be low.
Editor’s view: Is meat mimicking over?
With alt-meat industry leaders moving away from imitation while tofu and tempeh sales are going strong, could this transition toward more ‘natural’ proteins be signalling the beginning of a new era?
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