Protein continues to dominate the active nutrition space, but will the craze continue to resonate with future plant-based consumers?

In this instalment of Start-up spotlight, we speak to Jac Chetland, co-founder of plant-based, high-protein and zero-sugar cereal brand Surreal.

FoodBev Media team members share their predictions for trending areas across the plant-based category ahead of 2025.

Surreal has teamed up with gym clothing brand Gymshark to launch its latest innovation, a strawberry protein shake-flavoured cereal.