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retailers
Past the hype: Developing products that resonate beyond Veganuary
Past the hype: Developing products that resonate beyond Veganuary

Amid changing consumer preferences and continuously evolving food trends, how can brands develop genuinely exciting plant-based products that have staying power on shelves, during Veganuary and year-round? We explore.

Exclusives
Lidl GB surpasses plant-based sales target, achieving nearly 700% sales increase
Lidl GB surpasses plant-based sales target, achieving nearly 700% sales increase

UK retailer Lidl GB has surpassed its original target of a 400% increase in own-label meat-free and milk alternative sales in 2025, achieving 694%.

Food
Lidl GB rolls out ‘Live Well’ initiative to help consumers choose healthy and planet-friendly products
Lidl GB rolls out ‘Live Well’ initiative to help consumers choose healthy and planet-friendly products

Lidl GB has introduced a new labelling initiative, ‘Live Well,’ across its own-label products, helping consumers to identify products that are healthy ‘for both people and the planet’.

Health
Organisations call for mandatory reporting of plant-based protein sales as part of UK government’s new initiative
Organisations call for mandatory reporting of plant-based protein sales as part of UK government’s new initiative

The Eating Better alliance and its supporting organisations are calling on the UK government to make reporting of plant-based protein sales mandatory for retail businesses.

Trade legislation
Tesco likely to miss 300% sales growth target for meat alternatives as consumers seek plant-based whole foods
Tesco likely to miss 300% sales growth target for meat alternatives as consumers seek plant-based whole foods

Tesco has confirmed it is ‘highly unlikely’ to meet its previously announced target of achieving a 300% sales increase within its plant-based meat alternative ranges by December 2025.

Retail
Lidl Netherlands makes improvements to meat alternatives offering
Lidl Netherlands makes improvements to meat alternatives offering

Lidl Netherlands has announced improvements to its range of meat alternatives, promising enhanced taste, texture and nutritional values.

Retail
Ahold Delhaize announces 50% protein split target by 2030 for European retail brands
Ahold Delhaize announces 50% protein split target by 2030 for European retail brands

Ahold Delhaize has announced that its European retail brands have set a consolidated target, aiming for 50% plant-based food sales by 2030.

Retail
Aldi expands range for Veganuary
Aldi expands range for Veganuary

Retailer Aldi has expanded its own-label Plant Menu range for Veganuary.

New products
Lidl becomes first major retailer to use the Vegetarian Society’s Plant-Based trademark
Lidl becomes first major retailer to use the Vegetarian Society’s Plant-Based trademark

Lidl has become the first major retailer to use the Vegetarian Society's new Plant-Based trademark on its own-label Vemondo Plant! range.

Labelling
Heather Mills acquires Alternative Stores
Heather Mills acquires Alternative Stores

Heather Mills, founder of vegan food company Vbites, has added the online plant-based store Alternative Stores to her business portfolio.

Mergers & Acquisitions
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