A recent report from ProVeg International and Planeatry Alliance says inconsistent in-store activation is preventing UK retailers from unlocking the plant-based food and beverage category’s full commercial potential.

EU negotiators have agreed to go ahead with a ban on the use of animal-associated names for plant-based products, restricting 31 words in total including ‘chicken’ and ‘steak’.

Research presented by ProVeg at the COP30 summit demonstrates how transitioning from livestock farming to plant-based agroforestry can increase the net income of Brazilian rural producers by 110% per hectare.

Key figures across the industry share their thoughts on the current state of the sector, where the opportunities are and what challenges businesses are up against.

ProVeg UK has published a policy briefing highlighting how European countries are ‘steaming ahead’ in plant-based food promotion, warning that the UK could be falling behind other regions.

The labelling of plant-based foods continues to present dilemmas for those working in the industry. We explore the latest developments.