Swedish store Ikea, best known for its furniture, has partnered with popular stop-motion character Tiny Chef to promote the global rollout of its new plant-rich falafel ball.

Furniture maker IKEA has added a new Falafel Balls option to its restaurant menus in the US, aligning with a broader shift toward more veg-forward options.

Meat alternatives brand This has announced a new partnership with Swedish furniture giant IKEA.