Amid changing consumer preferences and continuously evolving food trends, how can brands develop genuinely exciting plant-based products that have staying power on shelves, during Veganuary and year-round? We explore.

FoodBev Media team members share their predictions for trending areas across the plant-based category ahead of 2025.

McDonald’s is trialling a vegan ice cream dessert in selected restaurants in the northwest UK, ahead of a potential national 2025 launch.