The next wave of plant-based innovation is in full swing, featuring cleaner labels and functional ingredients. Here's a round-up of some of our favourite product launches from April 2025...

UK plant-based brand This has unveiled a brand-new product line, This Is Super Superfood, made with fava bean protein, seeds and vegetables.

Fine-tuning formulations can help plant-based products to stir up consumer buzz, rather than fade into the background in a crowded fixture. We explore.

UK tempeh brand Tiba Tempeh has launched a new Smoky Block product, infused with a smoky marinade.

This month, we speak to Actual Veggies: a US food brand that makes clean label veggie burgers and fries that 'celebrate vegetables instead of trying to mask them'.

Rude Health has introduced a brand-new organic, dairy-free iced coffee range made with its dairy-free milk.

Heura Foods and Swap (formerly Umiami) have teamed up to launch a clean label plant-based chicken fillet in France, Spain and Portugal.

Ecovative has secured over $11m in funding to support the growth of its spin-out company MyForestFoods’ mycelium-based bacon.

Goodmills Innovation has developed a new wheat and fava bean protein claimed to offer an ‘amazingly close to meat-like’ texture.

Demolish Foods has unveiled the latest iteration of its plant-based whole cut platform, promising ‘unprecedented precision'.

Juicy Marbles has unveiled its latest alt-meat innovation in the US, Pork-ish: a brand-new, clean label, plant-based pork whole cut product.

Tiba Tempeh has secured over £1.1m in investment, and has seen its retail sales value surge by 736% over the last year.