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Circana
Research highlights affordability and taste as plant-based growth drivers in Europe
New analysis of Circana data, by Good Food Institute (GFI) Europe, shows that improvements in affordability and taste boosted the sales volume of plant-based foods in four of the continent’s leading markets in 2025.
New data analysis from GFI shows plant-based growth in Europe
The Good Food Institute's new analysis of Circana data shows that sales of plant-based foods grew in six European countries last year.
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