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cereal
Start-up spotlight: Surreal
Start-up spotlight: Surreal

In this instalment of Start-up spotlight, we speak to Jac Chetland, co-founder of plant-based, high-protein and zero-sugar cereal brand Surreal.

Exclusives
Oddlygood expands presence in the UK with acquisition of British brand Rude Health
Oddlygood expands presence in the UK with acquisition of British brand Rude Health

Oddlygood has announced its acquisition of British plant-based drinks, cereals and snacks brand Rude Health for an undisclosed sum.

Mergers & Acquisitions
Surreal teams up with Gymshark on new strawberry protein cereal
Surreal teams up with Gymshark on new strawberry protein cereal

Surreal has teamed up with gym clothing brand Gymshark to launch its latest innovation, a strawberry protein shake-flavoured cereal.

New products
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