US-based Arctic Zero has expanded its line of low-calorie, non-dairy frozen desserts with the launch of two new flavours. Classic Vanilla and Pistachio join Arctic Zero’s range of plant-based frozen desserts made with fava bean protein. At 40 calories per serving, Pistachio offers a blend of pistachio and amaretto flavour, while Classic Vanilla is described as “smooth and rich” offering the perfect base for a smoothie or shake. While Arctic Zero initially entered the low-calorie ice cream category with its frozen desserts, it has since reformulated its original line to meet dairy-free diets. The brand’s complete range is now non-dairy and certified plant-based. The San Diego-headquartered brand claims its better-for-you range is without all the calories and fat that regular ice cream and nut-based frozen desserts have. Each pint of Classic Vanilla and Pistachio contains 160 calories and is Non-GMO Project Verified, naturally flavoured, gluten-free and low-glycaemic. The new varieties will join other flavours in its line-up including Salted Caramel, Cookie Shake, Cake Batter, Hint of Mint and Purely Chocolate. “There has been a lot of disruption in the better-for-you category leaving consumers overwhelmed. The launch of these two new flavours show our fans that we are listening and will continue to focus on being the lowest calorie, plant based frozen dessert available,” said Arctic Zero CEO Jason Paine. Arctic Zero’s Classic Vanilla and Pistachio flavours are now available to purchase at select grocers and natural food stores across the US. #ArticZero #dairyfreeicecream #favabean #US

US-based Arctic Zero has expanded its line of low-calorie, non-dairy frozen desserts with the launch of two new flavours. Classic Vanilla and Pistachio join Arctic Zero’s range of plant-based frozen desserts made with fava bean protein. At 40 calories per serving, Pistachio offers a blend of pistachio and amaretto flavour, while Classic Vanilla is described as “smooth and rich” offering the perfect base for a smoothie or shake. While Arctic Zero initially entered the low-calorie ice cream category with its frozen desserts, it has since reformulated its original line to meet dairy-free diets. The brand’s complete range is now non-dairy and certified plant-based. The San Diego-headquartered brand claims its better-for-you range is without all the calories and fat that regular ice cream and nut-based frozen desserts have. Each pint of Classic Vanilla and Pistachio contains 160 calories and is Non-GMO Project Verified, naturally flavoured, gluten-free and low-glycaemic. The new varieties will join other flavours in its line-up including Salted Caramel, Cookie Shake, Cake Batter, Hint of Mint and Purely Chocolate. "There has been a lot of disruption in the better-for-you category leaving consumers overwhelmed. The launch of these two new flavours show our fans that we are listening and will continue to focus on being the lowest calorie, plant based frozen dessert available,” said Arctic Zero CEO Jason Paine. Arctic Zero’s Classic Vanilla and Pistachio flavours are now available to purchase at select grocers and natural food stores across the US.

Nestlé has been ordered by a Dutch court to stop using the product name “Incredible Burger” following a preliminary injunction filed by Impossible Foods. The District Court of The Hague ruled that Nestlé’s use of “Incredible” for its plant-based burger in Europe infringed upon Impossible Foods’ trademark and said it was “likely to confuse customers”. Following the court ruling, Nestlé is prohibited from branding products “Incredible Burger” in Europe and has four weeks to withdraw the infringing branding from retailers or each of the 10 subsidiaries involved will face a €25,000 penalty per day. Nestlé launched the Incredible Burger under its Garden Gourmet brand in Europe last year. During the ruling, the European court noted that Nestlé deliberately used similar visual, phonetic and conceptual similarities to the Impossible Burger trademark to capitalise on the strength of Impossible Foods’ brand. Dana Wagner, Impossible Foods’ chief legal officer, said: “While we applaud other companies’ efforts to develop plant-based products, we don’t want consumers confused by simulacra. We’re grateful that the court recognised the importance of our trademarks and supported our efforts to protect our brand against incursion from a powerful multinational giant.” Nestlé has since announced plans to unveil a new burger recipe across Europe as part of its Garden Gourmet range named Sensational Burger. The Swiss food and beverage giant said it will rebrand all of its products that previously used the ‘incredible’ descriptor in Europe to “sensational”. In a statement sent to FoodBev, a Nestlé spokesperson said: “We are disappointed by this provisional ruling as it is our belief that anyone should be able to use descriptive terms such as ‘incredible’ that explain the qualities of a product. We will of course abide by this decision, but in parallel, we will file an appeal.” #Europe #GardenGourmet #ImpossibleFoods #Nestlé

Nestlé has been ordered by a Dutch court to stop using the product name “Incredible Burger” following a preliminary injunction filed by Impossible Foods. The District Court of The Hague ruled that Nestlé’s use of “Incredible” for its plant-based burger in Europe infringed upon Impossible Foods’ trademark and said it was “likely to confuse customers”. Following the court ruling, Nestlé is prohibited from branding products “Incredible Burger” in Europe and has four weeks to withdraw the infringing branding from retailers or each of the 10 subsidiaries involved will face a €25,000 penalty per day. Nestlé launched the Incredible Burger under its Garden Gourmet brand in Europe last year. During the ruling, the European court noted that Nestlé deliberately used similar visual, phonetic and conceptual similarities to the Impossible Burger trademark to capitalise on the strength of Impossible Foods’ brand. Dana Wagner, Impossible Foods’ chief legal officer, said: “While we applaud other companies’ efforts to develop plant-based products, we don’t want consumers confused by simulacra. We’re grateful that the court recognised the importance of our trademarks and supported our efforts to protect our brand against incursion from a powerful multinational giant.” Nestlé has since announced plans to unveil a new burger recipe across Europe as part of its Garden Gourmet range named Sensational Burger. The Swiss food and beverage giant said it will rebrand all of its products that previously used the ‘incredible’ descriptor in Europe to “sensational”. In a statement sent to FoodBev, a Nestlé spokesperson said: “We are disappointed by this provisional ruling as it is our belief that anyone should be able to use descriptive terms such as ‘incredible’ that explain the qualities of a product. We will of course abide by this decision, but in parallel, we will file an appeal.”