The assumption persists that those who avoid meat and dairy will struggle to get enough protein. However, plant-based players in the sports nutrition arena are determined to put this idea to rest. With shakes and beverages offering a quick, easy and tasty protein boost for active consumers, we assess how the vegan category is making its own gains in this space. The food and beverage industry is more protein-crazed than ever. High-protein products have spread far and wide, beyond the health food stores and supermarket sports supplements aisles, into categories such as confectionery, yogurts, savoury snacks, ice cream and desserts. Even the more conventional high-protein formats of beverages and powders have reached dizzying new heights. Sue Bancroft, director of healthful solutions for EMEA at global ingredients company Ingredion, said: “The appeal of protein has broadened. In the past, high-protein sports nutrition was seen as a specialist category for consumers whose primary concern was enhancing their sports and exercise performance, particularly those wishing to gain muscle mass quickly.” “Crucially these consumers approach nutrition with a kind of semi-medicinal mindset, which means they are more concerned with nutritional performance benefits and convenience, and less concerned about taste.” However, the tides are turning. Now, Bancroft explained, demand for high-protein powders and beverages is on the rise from a broader consumer group – those who see exercise and food as essential components of their overall approach to health and wellness. “This rapidly growing group seeks the health benefits of high-protein, low-sugar products – not just the sports performance benefits – and is much more concerned about the taste and texture experience they receive.” Within this expanded category, the increasing number of consumers looking to reduce dairy and other animal-derived ingredients means the demand for plant-powered protein products has also seen an upward shift. Sofia Wade, NPD technologist for active nutrition brand Protein Works, commented: “There is a steady year-on-year growth in the number of people wanting to eat more plant-based and vegan diets – whether for environmental, ethical or health reasons. This results in the need for a plant-based protein option that tastes great and appeals to everyone.” As more people seek out plant-based options, they do not want to compromise on what they are familiar with in protein beverages. Wade explained that consumers in this category are often looking for a taste and texture similar to the traditional whey protein shakes they are used to. “Protein blends are becoming increasingly popular for those seeking a plant-based option, especially those struggling to digest dairy protein,” Wade added. “In some instances, plant-based proteins offer a more affordable option, especially as we see the cost of ingredients in the dairy industry increasingly rising.” Protein Works offers a wide range of options to meet the demand for vegan-friendly protein powders, innovating to include popular and on-trend flavours such as speculoos, millionaire’s shortbread and strawberry shortcake. The brand even introduced a unique limited-edition chilli and mango variety earlier this year, offering a sweet flavour with a hint of spice – a popular flavour profile with Gen Z consumers. Natural sources In the plant-based protein powder market, soya isolates are often spotlighted as one of the most popular options for formulations. Soya protein contains all nine essential amino acids and has a high Protein Digestibility-Corrected Amino Acid Score (PDCAAS) – a method used to determine a protein’s quality based on human amino acid requirements, and the body’s ability to digest it. However, many plant-based consumers – such as those with soya allergies or food intolerances – need alternatives to soya-based ingredients. They seek options that still fit their nutrition requirements and provide a complete protein source. Fava beans are increasingly popular as a trending, sustainable source, grown and enjoyed in many regions around the world. Fréderic Fernandes, product manager for functional proteins at plant-based ingredient specialist Beneo, told The Plant Base that its most recent launch in this space – its fava bean protein concentrate – offers “great solubility and an excellent amino acid profile,” making it a prime candidate for sports nutrition applications. “The most difficult formulation challenge will always be how to achieve a complete essential amino acid profile using plant-based proteins, because they usually lack one or more of the essential amino acids,” he explained. “However, Beneo’s portfolio includes several plant-based protein sources with complementary essential amino acid profiles. When the fava bean protein concentrate is combined with Beneo's highly digestible, hypoallergenic rice protein, a complete essential amino acid profile can be achieved.” According to research conducted by Beneo, 53% of European consumers see pulses as a 'very appealing’ protein source, shown in the rise of fava bean and pea protein isolate solutions. Numerous other ingredient powerhouses such as Bunge, Atura, Roquette and Cosun have sprung into action with new solutions in this area over the past year, responding to the demand for more soya alternatives. Cosun Protein launched its Tendra fava bean protein isolate in a ready-to-mix beverage format at the 2024 Vitafoods Europe event in Geneva, Switzerland, in May. According to Michiel Pronk, sales manager at Cosun Protein, the response to the product has been “outstanding”. “We extract the protein using a proprietary processing method and end up with a protein isolate that delivers not only on neutral taste and texture, but also offers high solubility and excellent emulsification properties,” Pronk said. “The crops used to produce Tendra are cultivated in Europe, are GMO-free, and grown in a climate-friendly way with limited water use. Fava bean plants are also powerful nitrogen fixers – once they have flowered and produced beans, they release nitrogen back into the soil. This makes them the ideal crop for sustainable ingredient production.” Formulations and functionalities When formulating with plant-based protein, it is crucial to ensure consumer needs around taste and texture are satisfied. While some plant-based sources present particular challenges, brands with the right expertise can overcome these hurdles to deliver a product that competes effectively with traditional whey options. Ingredion’s Bancroft suggested that using blends of different protein types, such as pea and rice, can help create a more neutral-tasting base for formulation. “Each protein source has unique properties that affect viscosity and mouthfeel differently,” she explained. “Achieving a consistent and desirable texture requires careful adjustments, and striking this balance can be challenging. Starches can be key to achieving this, and there are plenty of options to explore. Citrus fibres can also help create a creamy, smooth texture.” Stevia-based sweeteners can help producers to enhance the taste of plant protein drinks while adhering to low-sugar claims. Bancroft acknowledged that early solutions suffered from a bitter aftertaste – but a new generation harnessing the ability of the stevia molecule, Reb M, delivers a “consumer-preferred” taste without any undesirable off-notes. Meanwhile, Wouter van Beneden, R&D senior application specialist for beverages at Cargill, offers an alternative fix for sugar reduction challenges with the company’s Gerkens Sweety cocoa powder, which enables a 30% sugar reduction. “It is low in bitterness but maintains a well-balanced chocolate flavour, with a strong sweet perception by consumers,” van Beneden said. Cargill’s powdered beverage portfolio offers a suite of ingredient solutions to address common formulation difficulties, including its new SimPure 99480 starch. The instant starch is dispersible and designed for ease of use in powder beverage mixes to bring a creamier mouthfeel. In addition to protein content and reduced sugar, consumers also look out for added functional ingredients – such as vitamins and minerals, fibre, electrolytes and even nootropic ingredients for cognitive wellbeing. This trend towards ‘all-in-one’ solutions has seen significant growth in recent years, as people look for comprehensive benefits in their food and beverages. Vybey, an Australian active nutrition brand that offers both dairy and plant-based products, has developed a vegan-friendly high-protein complete meal replacement shake with added brain-boosting ingredients. Made with a blend of pea and brown rice protein (29g per serving), the product aims to provide a holistic solution, teaming protein with 26 vitamins and minerals, adaptogens, prebiotics and nootropics. Gordon Belch, the brand’s co-founder, told The Plant Base: “The inclusion of nootropics and adaptogens supports cognitive function, helping to enhance focus, memory and overall brain health. Furthermore, prebiotics and fibre promote a healthy gut microbiome, aiding digestion and improving gut health. This synergistic blend of ingredients ensures that users not only receive balanced nutrition but also support for their mental and digestive wellbeing.” When incorporating additional functional ingredients, including lion’s mane mushroom, the team focused on “meticulous balancing” to ensure that taste was not compromised. Belch confirmed that these challenges ultimately spurred the company to innovate, resulting in a product that met the team’s high standards for taste, nutrition and functionality. “The plant-based active nutrition market is poised for significant growth and evolution in the coming years,” he continued, adding that the focus on functional ingredients will likely intensify with more products offering targeted health benefits beyond basic nutrition, with greater acceptance of, and interest in, medicinal mushrooms and other nootropics coming into play. He concluded: “Additionally, personalisation will play a larger role, with innovations in technology enabling tailored nutrition solutions to meet individual needs. Overall, the market will become more sophisticated, offering a wider variety of high-quality, health focused products.” Top image: © Cosun Protein

Forbidden Foods has entered into an agreement to acquire plant-based dairy alternative company Oat Milk Goodness. Forbidden Foods, based in Australia, will acquire 100% of the capital of fellow Australian company Oat Milk Goodness (OMG) for a total consideration of AUD 3.42 million (approx. $2.3 million) which will be settled via the issue of 285 million new fully-paid ordinary shares in Forbidden Foods at a deemed issue price of AUD 1.2c per share. OMG was established to develop a locally-grown oat milk product that takes advantage of Australia’s abundant natural oat supply, and is also free from industrial seed oils such as canola, rapeseed and sunflower oil. The company was co-founded by Australian cricketer Steve Smith, and is currently delivering annualised revenue of AUD 1.2 million (approx. $804,383). Since its establishment, OMG has broadened its core offering to include flavoured milk alternatives and higher-protein options. It has also expanded distribution through listings with Woolworths and Ampol Foodary outlets, as well as independent health food stores. OMG is actively pursuing international expansion opportunities with a focus on India, where it sees an opportunity to leverage co-founder Smith’s profile in the Indian market and take advantage of increased demand for health products in the region. According to Forbidden Foods, the acquisition will provide considerable operational and corporate advantages, including reduced overheads and internal administrative costs. The company said it will leverage its established Australian distribution footprint and relationships with major retail groups to drive uptake of OMG’s plant-based range, which will complement the group’s existing Blue Dinosaur healthy snack line. Alex Aleksic, CEO at Forbidden Foods, said: “We are pleased to confirm this strategic acquisition with a company of OMG’s calibre. The proposed transaction represents a unique opportunity to leverage the respective strengths of both companies and create an integrated multi-channel, health-focused products business serving domestic and international markets.” He added that the deal marks Forbidden Foods’ first step toward transitioning to a brand manager in the ‘better-for-you’ segment. OMG’s co-founder Smith commented: “We are excited to have entered into this SPA with Forbidden Foods and are confident that it will provide a springboard for OMG’s future growth. While there are a number of synergies between the businesses, OMG has the potential to benefit from the agreement through access to capital markets and international expansion opportunities. I would like to take this opportunity to thank all shareholders, as well as key management for their support as we progress the business’ next phase of growth.” The transaction is subject to shareholder approval and other customary closing conditions. Top image: © Oat Milk Goodness #ForbiddenFoods #OatMilkGoodness

Liquorice confectionery brand Flyers has added a new flavour, ‘Zingy Cherry,’ to its range of vegan-friendly sour and fruity liquorice sticks. Flyers’ range merges the bold flavour of liquorice with naturally flavoured sweet or sour centres. Its new flavour development responds to research showing that cherry was the ‘stand-out’ choice for consumers out of 14 flavours initially researched. Spokesperson for Flyers, Andy Valentine, said: “Flyers remain a fond childhood memory for so many liquorice-loving aficionados; an essential must-stock for any meticulously choreographed sweets fixture”. Valentine added: “Already an impressive rate-of-sale performer, sales really started to snowball once we’d refreshing the packaging [with] punchier colour schemes, cleaner layouts and improved messaging, and announced the arrival of a tangy cherry, which is so of-the-moment!” Flyers’ Zingy Cherry flavour is now available in the UK at a RSP of 99p per pack. Each pack contains seven liquorice sticks. #Flyers #UK #confectionery

Lidl Netherlands will permanently lower prices on its plant-based meat and dairy substitutes, making them equal to or cheaper than traditional animal-based products. This initiative aims to encourage consumers to adopt more sustainable dietary choices amidst growing environmental concerns. Lidl has also become the first supermarket to launch a hybrid minced meat product, which comprises 60% minced beef and 40% pea protein. Approximately half of the Dutch population consumes minced beef weekly, presenting a significant opportunity to influence consumer habits. Jasmijn de Boo, Global CEO of ProVeg International, commended Lidl's announcement, describing it as a “hugely significant shift” in the retail sector's approach to food sustainability. “By actively promoting plant-based foods through price reductions and innovative product offerings, Lidl is setting a precedent for other supermarkets,” de Boo stated. ProVeg's recent surveys indicate that price remains a primary barrier for consumers considering plant-based options. Findings from a 2023 survey revealed that consumers are significantly more likely to choose plant-based alternatives when they are priced competitively against animal products. Earlier this year, another study showed that plant-based meat and dairy products are now generally cheaper than their conventional counterparts in most Dutch supermarkets. Martine van Haperen, health and nutrition expert at ProVeg Netherlands, highlighted the dual impact of Lidl's initiatives. “By aligning the prices of plant-based products with those of meat and dairy, Lidl is effectively removing a key barrier to adoption." "Furthermore, the introduction of a blended product caters to traditional meat consumers without necessitating a change in their eating habits,” she explained. Lidl aims to increase its plant-based protein sales to 60% by 2030, reflecting a broader trend within the food industry towards sustainability. The hybrid minced meat product will be available in all Lidl stores across the Netherlands, priced at €2.29 for a 300g package. Making moves Back in October last year, the supermarket chain announced that it had lowered the prices of its plant-based Vemondo range  to match the prices of comparable animal-derived products across all its stores in Germany. The retailer said that the move forms part of its conscious, sustainable nutrition strategy, which was developed at the beginning of the year. Christoph Graf, Lidl’s managing director of products, said: “Only if we enable our customers to make ever more conscious and sustainable purchasing decisions and fair choices can we help shape the transformation to sustainable nutrition”. In May 2024, Lidl Belgium announced its ambitious plan  to double sales of plant-based protein products by 2030. As part of this initiative, the retailer implemented permanent price reductions on its plant-based protein products, aiming to make plant-based food more accessible to consumers. Survey findings In May 2024, Lidl  Netherlands revealed that sales of its meat alternatives increased when they were placed directly next to traditional meat products. New research from Lidl Netherlands, carried out in collaboration with Wageningen University and the World Resources Institute, involved trialling the meat alternatives’ placement on the meat shelf – in addition to the vegetarian shelf – for six months in 70 stores. The results showed that Lidl sold an average of 7% more meat alternatives during the pilot. Read more about the survey results here . #Lidl #supermarket #Netherlands #plantbased

Children’s health brand Hiya has announced the launch of Kids Daily Greens + Superfoods, a greens powder formulated specifically for kids. Unlike traditional greens powders made for adults, Hiya's latest offering is formulated with a variety of kid-friendly ingredients to support growth, digestion and brain health, while appealing to kids by tasting like chocolate-flavoured milk. The new powder is made with more than 55 whole food-derived ingredients, delivering essential greens, superfoods, vitamins, minerals and antioxidants tailored to children's needs. It is gluten- and allergen-free and contains zero nuts, dairy and sugar, making it a safe and healthy choice for children aged two and above. The powder can be easily incorporated into kids’ daily routines and can be mixed with milk or a milk alternative or poured into cereal, for example. The ingredients include organic kale, wheatgrass, alfalfa, organic quinoa, amaranth, buckwheat, organic acai, broccoli, beet, marine algae, d2 mushroom and more. #Hiya #childrenshealth #children #supplement

A new vegan food brand, Beanstalk Foods, has launched in the European market, aiming to expand the options available to consumers looking for plant-based alternatives. Headquartered in Spain, Beanstalk is owned by a large Chinese-Spanish business group that operates in various sectors. Its products are manufactured from the company’s central production plant near Shanghai, China, from where it supplies all markets. The brand has been established with an aim to offer high-quality plant-based products that stand out for their flavour and texture, seeking to be a ‘recurring choice’ for consumers, whether vegan or not. Beanstalk Foods’ business director, David Guarch, said the brand is inspired by other successful alt-meat brands such as Beyond Meat, Moving Mountains and Heura. “We know that the path to mass adoption of plant-based foods involves creating products that consumers enjoy and want to buy again,” Guarch commented. “Our products are not intended to revolutionise the sector, but rather to offer a solid, tasty alternative with a much wider range.” Beanstalk’s diverse offering includes traditional meat alternative products such as hamburgers and meatballs, as well as less common options like pastrami, breaded calamari and pulled meat. It also offers ambient salami and chorizo snacks. Following an initial year of product development and adapting to European regulations, the brand is ready to begin marketing in the Spanish and UK markets. In its second phase, Beanstalk aims to expand to the Netherlands and Germany. In a statement, the company said that it ‘remains open’ to opportunities in additional European markets. Beanstalk is aimed at both the retail and foodservice channels, and is available mainly under its own name, however the brand offers the possibility of producing private label and customised products thanks to the flexibility and production capacity of its plant in China (nearly 100,000 tons per year). The company said it opted for a large central production plant instead of several smaller facilities so that it could leverage increased production capacity and reduce internal transport costs, enhancing sustainability, transport and energy efficiency. Beanstalk also has a sister company in the US, headquartered in New York, to market its products in the American market. #BeanstalkFoods #Spain

Ambrosia is launching a plant-based version of its classic ambient custard product in the UK. The Premier Foods-owned brand said it aims to unlock wider appeal across the category with the new dairy-free launch. According to Ambrosia, its plant-based custard delivers the same creamy texture and recognisable flavour of its traditional custard, creating an enjoyable alternative for consumers with dairy intolerances or who seek fully plant-based options. The product is also non-HFSS. Daniel Jalalpour, marketing director for desserts at Premier Foods, said: “We know that people’s diets are changing, and it is our job to offer alternatives to suit all tastes and requirements”. He added: “Three years in the making, the custard has been specially formulated to ensure our recipe doesn’t compromise on the taste or textures consumers know and love from Ambrosia already. We hope to broaden the appeal of this well-loved dessert to new shoppers and help future-proof the category with a product that hits the mark.” The new custard launched on 12 August in selected Morrison’s stores, and is rolling out to wider grocery retailers in September. It will be available in a 390g can, at an MSRP of £1.95. #Ambrosia #UK

Investment firm Comitis Capital has acquired UK-based tofu specialist brand The Tofoo Co for an undisclosed sum. The Tofoo Co is well-known in the UK for its assortment of plant-based products designed to provide sustainable and high-quality alternatives to meat. The brand has over 60% of the country’s market share in tofu, and offers additional meat alternative products beyond its core tofu range, such as tempeh and seitan. Headquartered in Yorkshire, The Tofoo Co was acquired in 2016 by David Knibbs and Lydia Smith. In a statement, Comitis Capital said that Knibbs and Smith will ‘remain invested’ in the business and continue to steer its growth in the UK and international markets. Knibbs said: “We chose Comitis as our partner to enter a new era of rapid expansion. Their deep understanding of our business model and entrepreneurial thinking has left us convinced that they are the right choice to bring The Tofoo Co to the next level.” Felix Jauch, investment associate at Comitis, commented on the acquisition: “Together, we share a unified vision of propelling The Tofoo Co into a leading position in the international plant-based meat alternatives market. With our investment, expertise, and extensive network, we are committed to fueling the company's dynamic expansion plan.” Comitis was advised by MCF Corporate Finance (buyside financial advisor), Caden Strategy (commercial), Eight Advisory (financial, tax and operations) and Orrick, Herrington & Sutcliffe (legal). Top image: © The Tofoo Co #TheTofooCo #ComitisCapital #UK

Arla Foods has introduced a plant-based version of its popular Lurpak spread into the UK and Danish retail markets. Arla said its new plant-based spread aims to meet changing consumer demands and new consumption habits. Investing in new products is a key part of the company’s growth strategy, and the launch of Lurpak Plant Based is a key driver for strengthening its brand across key markets, Arla said. According to the dairy cooperative, its plant-based Lurpak offers the same taste and quality that the dairy butter brand is known for, made with a minimal list of natural plant-based ingredients to fulfil clean label demand. It offers the same functionality as its spreadable dairy counterpart, making it suitable for spreading, cooking and baking. Peter Giørtz-Carlsen, executive vice president and COO of Arla Foods, commented: “As a farmer-owned cooperative, dairy is and always will be, at the heart of Arla. But in order to strengthen the position of our brands and attract new consumers, we have to innovate.” He added: “We believe there is room for both dairy and non-dairy in a healthy, sustainable diet and our new innovation in plant-based allows us to offer our shoppers that choice within our brand portfolio”. Lurpak Plant Based launches into UK retail on 21 August, and in Denmark from 26 August. #Lurpak #UK #Denmark

US precision fermentation specialist De Novo Foodlabs has announced an additional funding raise, bringing its total funding to $4 million. The food-tech company, headquartered in Raleigh, North Carolina, produces an animal-free lactoferrin protein ingredient, named NanoFerrin, using precision fermentation. De Novo said its recent funding raise, spearheaded by sustainable protein venture capital firm Joyful Ventures, shows promising potential for the animal-free protein solution to ‘reshape’ the health and wellness landscape. This latest funding round follows initial investments from Sustainable Food Ventures, Siddhi Capital, Pascual Innoventures, UM6P Ventures, Cult Food Science and Prithvi Capital. The global lactoferrin market was valued at $773 million in 2023, and is projected to grow annually by 15.8% over the next decade. Lactoferrin is a functional protein primarily found in milk. It plays a key role in infant development and is linked to a range of health benefits for adults, such as improved immunity, brain health, iron absorption, gut health and longevity. Additionally, it has been shown to help alleviate aging-related changes through its anti-oxidation, anti-cellular senescence, and anti-inflammation properties. Traditional extraction methods from bovine milk are ‘prohibitively expensive’ and ‘plagued by sustainability and ethical challenges,’ De Novo Foodlabs said. The start-up was established to address these issues by developing an alternative lactoferrin that delivers all of the health benefits without ethical and environmental drawbacks. Jean Louwrens, CEO and co-founer of De Novo Foodlabs, commented: “The lactoferrin market has long been hindered by high prices and inconsistent supply. Our team of leading scientists and engineers has dedicated themselves to overcoming these challenges through precision fermentation technology, and we are thrilled to have achieved a breakthrough.” Louwrens added: “NanoFerrin is not only more affordable and eco-friendly; importantly, it also provides a reliable supply source compared to traditional bovine lactoferrin products. We are excited to collaborate with our investors to elevate De Novo to new heights.” Top image: © De Novo Foodlabs #DeNovoFoodlabs #US #precisionfermentation

Plant-based meat company Impossible Foods has opened its first in-person foodservice concept in Chicago, Illinois, US. The pop-up concept, Impossible Quality Meats, is designed around Impossible’s range of plant-based beef, chicken and pork alternatives. It builds on Impossible’s existing presence in foodservice, with over 45,000 locations across the US currently serving the brand’s products. Through to the end of autumn 2024, Impossible Quality Meats will be open from Tuesday to Sunday from 11am until 8pm inside Chicago’s XMarket Food Hall. Its fully plant-based menu offering spans small plates, main dishes, Sunday brunch and even desserts. Breakfast options include an Impossible breakfast sausage sandwich, featuring the brand’s sausage patty layered with plant-based egg, chipotle aioli and a crispy hash brown, sandwiched between an English muffin. An Asian-style meatballs dish showcases Impossible’s meatballs dressed in hoisin lime sauce and topped with crispy fried shallots, sesame seeds, fresh mint and coriander. Meanwhile, classic Impossible burgers, hot dogs and chicken nuggets are served up alongside lighter options such as the Impossible grilled chicken caesar – available in wrap or salad form, complete with plant-based parmesan cheese and caesar dressing. Swedish alt-dairy giant Oatly is also partnering with Impossible to provide a dessert option with its dairy-free soft serve, available in vanilla, chocolate or swirl. Peter McGuiness, president and CEO at Impossible Foods, commented: “Impossible began as a foodservice brand, launching our flagship beef product in 2016 with some of the best restaurants in America”. He added: “With Impossible Quality Meats, we wanted to offer diners a fun way to experience our food. From breakfast to lunch to dinner, we leaned into classic craveable dishes people love – like nachos, smash burgers and chilli cheese dogs. Choosing meat from plants shouldn’t feel like a compromise. It’s great-tasting food, plain and simple.” #ImpossibleFoods #US

Plant-based dairy specialist Elmhurst 1925 has entered the meat alternatives category with its latest innovation: TerraMeat Plant-Based Chick’n. The chicken alternative was crafted by food scientist Cheryl Mitchell, harnessing a simple ingredient: hemp protein. The protein is derived from industrial hemp, a naturally drought-resistant crop that requires significantly less water than other fibre plants. Using Elmhurst 1925’s patented HydroRelease method, the chicken alternative is produced in a process that involves using water to release the hemp grain’s natural protein into a highly digestible and functional powder. This maintains the natural hemp protein’s full nutritional profile. Thanks to this process, the product offers 26g of complete protein from the single hemp ingredient. TerraMeat starts as a dry powder, allowing consumers to craft their own fresh plant-based ‘chick’n’ cutlets. The powder can simply be blended with water and heated in the microwave with the addition of oil and a spice blend. According to Elmhurst 1925, this results in the texture and layering found in traditional meats without the need for filler ingredients, texturizing agents, whiteners and unnecessary additives. The soy-free, clean label product can be grilled, baked, braised or fried, designed to offer the versatility of traditional chicken for home cooks and professional chefs. It is Non-GMO Project Verified, gluten-free, dairy-free, kosher and vegan. Henry Schwarz, CEO at Elmhurst 1925, said: “With the launch of Elmhurst 1925 TerraMeat Plant-Based Chick’n, we are bringing the same innovation and commitment to quality that we brought to plant-based dairy”. He added: “Consumers are increasingly seeking simple ingredients and clean label alternatives to the ultra-processed options on the market. We couldn’t be prouder to offer a product that excels in taste, texture and nutrition.” The TerraMeat Plant-Based Chick’n Starter Kit is now available online at an SRP of $47.50. This includes ten pouches of plant-based chicken powder, ten packets of spice blend, a mixing cup and a spatula. #Elmhurst1925 #US #TerraMeat