Singapore-based beverage manufacturer Yeo Hiap Seng has introduced a limited-edition Pandan Chiffon Soy Milk, tapping into café-inspired flavour trends and seasonal demand ahead of the Eid al-Fitr (Raya) period.

The new product draws inspiration from the classic Southeast Asian dessert, pandan chiffon cake, reimagining its flavour profile into a ready-to-drink soy beverage format.

Positioned as an accessible indulgence, the launch reflects growing consumer interest in hybrid products that blend traditional flavours with modern, convenience-led consumption.

Yeo’s Pandan Chiffon Soy Milk combines freshly extracted whole soybeans with real pandan extract and coconut water, delivering a flavour profile that mirrors the light, aromatic qualities of pandan desserts, complemented by a subtle toasted coconut finish.

The product is designed to offer a “lighter indulgence,” with a formulation that is lower in fat and less sweet compared to typical flavoured beverages, while maintaining a rich and smooth texture.

Available in both 1L family-size packs and 250ml single-serve formats, the beverage targets multiple consumption occasions, from at-home sharing during festive gatherings to on-the-go consumption during the Ramadan period, including Sahur and Iftar.

The launch aligns with the Raya festive season, a key consumption period across Southeast Asia, where demand for shareable and culturally resonant food and beverage products typically rises.

Alex Chen, head of marketing and business development at Yeo’s Singapore, said: "Raya is a season filled with tradition, togetherness and familiar flavours, With Pandan Chiffon Soy Milk, we wanted to reimagine a beloved local dessert in a smooth soy milk format that feels indulgent, shareable, and perfect for the festive period."

The limited-edition beverage is being rolled out across major supermarkets, convenience stores, and e-commerce platforms in Singapore for a limited period.