Winterbotham Darby has transformed one of its sites into a dedicated plant-based manufacturing facility, following a multi-million-pound investment.
The company says that the refit, which is set to be completed this month, will support its growth into the plant-based market.
Winterbotham Darby distributes Dutch meat alternatives brand Vivera in the UK and in 2019, launched its own ‘dirty vegan brand’, Squeaky Bean.
Squeaky bean offers products such as kievs, nuggets and ‘fishless fingers’, and recently unveiled a ready-to-eat chickpea-based tortilla, as an alternative to the classic Spanish egg dish.
The refit is taking place at the company’s Winterbotham Darby (Bicester) site, which is also changing its name from Alatoni following a corporate brand review. The company’s other manufacturing site, Deli Solutions, will now be known as Winterbotham Darby (Clitheroe).
The chilled food manufacturer has also announced that it is launching a new corporate look and feel following the review, as it diversifies into new categories.
The new identity will begin to appear over the coming weeks and months and will include an updated logo, as well as a range of new colours, typography and imagery.
“This new refreshed look and feel reflects our position at the forefront of innovation in the chilled market and the growth in our chilled plant-based range,” said the company’s CEO, Steven Higginson.
“As the retail landscape continues to evolve, we believe our branding decisions will help us future-proof our business as we continue to grow, develop and expand.”
© FoodBev Media Ltd 2024
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.