VFC Foods has today announced its acquisition of plant-based pie, quiche and nut roast brand, Clive’s Purely Plants – its second brand acquisition in less than four months.

The announcement follows VFC’s successful purchase of the Meatless Farm brand in June. The company said the strategic move not only marks a substantial expansion but also promises to increase the group’s annual sales by 30%.

Clive’s currently has a strong presence in major UK retailers such as Waitrose, Ocado, Asda and Abel & Cole, with a further major ‘Big 5’ listing to be announced in December. VFC said the brand’s vegetable-led product range complement its existing portfolio, aligning with the company’s mission to remove animals from the food chain.

The acquisition will include the Clive’s production facility in Dartmouth, UK, marking VFC’s first foray into primary manufacturing. This represents a key step in VFC’s growth strategy, bringing substantial production capacity and innovation potential, the company said in a statement announcing the deal. VFC added that the acquisition signals “a transformation at the group level” with a new trade-facing identity set to be unveiled in the near future.

Clive’s will operate as a subsidiary of VFC Foods, with support from its existing team. Managing director of Clive’s, Esther Pearson will remain a shareholder.

Pearson commented: “We are thrilled to have found a like-minded partner in VFC Foods to support us through this period of accelerated growth. We are committed to maintaining business as usual with all existing customers and ensuring that we uphold our high standards of customer service.”

Dave Sparrow, CEO of VFC Foods, said that what excites the company most is the diverse range of products it can offer consumers following the recent acquisitions, making it “one of the most diversified players in the category”.

He added: “The acquisition of Clive’s, following the successful addition of Meatless Farm, positions VFC Foods as a formidable player in the market. With three strong brands experiencing substantial growth, we are well-positioned to further penetrate the retail and foodservice sectors in the UK and Europe.”

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