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Blue diamond (orange) | Jan25
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Biofach 2025

Starco Brands has announced its acquisition of Soylent Nutrition, a maker of ‘complete meal drinks’ and other plant-based protein shakes.

Soylent – which was founded in San Francisco in 2013 – is backed by a clutch of Silicon Valley-based investors, including Andreessen Horowitz and GV. Early adopters of the company’s meal replacement products included tech workers and gamers, but the brand has sought to achieve mainstream appeal in recent years with distribution through major retailers such as Walmart, Target and Publix.

The Soylent line-up includes plant-based convenience shakes, powders and bars containing proteins, ‘healthy fats’ and essential nutrients.

Under the terms of the deal, Soylent will operate as a standalone business unit under the Starco Brands umbrella, with current CEO Demir Vangelov remaining in the post.

“Soylent is one of those rare brands that successfully transitioned from Silicon Valley tech start-up to mainstream with mass distribution, thanks to Demir and his team’s operational execution and a global mission to improve human health and nutrition,” said Starco Brands CEO, Ross Sklar.

“When combined with Starco Brands’ portfolio of formulas, access to commercial manufacturing facilities and disruptive marketing, Soylent’s potential to grow its base and expand in adjacent category whitespaces will be game-changing.”

Starco aims to create and acquire “behaviour-changing” technologies and brands. The company’s stable includes hypoallergenic fragrance maker Skylar Body; Kobe Bryant-co-founded personal care brand, Art of Sport; and Whipshots, a vodka-infused whipped cream promoted in partnership with US rapper Cardi B.

#SoylentNutrition #StarcoBrands #US

Starco Brands snaps up meal replacement pioneer Soylent

The Plant Base

23 February 2023

Starco Brands snaps up meal replacement pioneer Soylent

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