Glanbia Performance Nutrition-owned brand Optimum Nutrition has announced the launch of a new plant-based offering, Gold Standard 100% Plant Protein powder.

Optimum Nutrition’s Gold Standard 100% Plant Protein includes ingredients such as peas, brown rice and fava beans. The protein powder will be available in two flavours: chocolate fudge and creamy vanilla.

According to Glanbia, the new formula is made with 100% vegan ingredients and is expertly crafted with 24g of plant-based protein “to fuel a range of fitness activities”. The new offering also has zero grams of sugar, no artificial flavours, colours or sweeteners, and contains 150 calories per serving.

Additionally, the product also contains nine essential amino acids/BCAAs and is fortified with a blend of vitamins and minerals “to help support strength and recovery”.

“As the world’s most trusted sports nutrition brand, we constantly have a pulse on emerging trends to meet consumer needs,” said Alan Brooks, brand director at Optimum Nutrition. “With more Americans adopting a plant-based lifestyle or seeking plant-based alternatives, we developed Gold Standard 100% Plant to meet this demand and maintain our ‘gold standard’ quality that consumers expect from the Optimum Nutrition brand.”

Both flavours are available in a 12-serving bag for $24.99 and a 20-serving tub for $34.99, with select sizes and flavours available at Walmart stores nationwide.

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