ISM Middle East is the gateway to global confectionery and snacks trade, and the largest event of its kind across the Middle East, Africa, and Asia. Returning to the Dubai World Trade Centre from 15 - 17 September 2025, the show brings together the world’s leading sweets and snack producers with the region’s most influential buyers, retailers, and distributors, all under one roof.

Featuring over 600 exhibitors from more than 60 countries, ISM Middle East offers an unmatched showcase of product innovation, emerging trends, and commercial opportunities across every sector from Chocolate and Confectionery to Snack Foods, Ice Cream & Desserts, Cakes & Biscuits, and Traditional Sweets. 

As demand for confectionery and snacks continues to grow across the region, the 2025 edition will expand in scale and scope, offering a broader range of specialty products and high-volume sourcing opportunities. The event serves as a powerful platform for brands looking to scale in the Middle East and beyond, backed by Dubai’s position as a strategic global trade hub.