Plant-based meat alternatives brand La Vie has introduced what it claims is a category-first innovation in the UK: Vegan Salami Sticks, rolling out this month for Veganuary.

Wagamama has launched two bold new dishes for Veganuary – Udonara and Tacomama – inspired by insight showing rising demand for global flavours.

Symplicty, a chef-founded plant-based brand with an established presence in foodservice, has entered UK retail with a new range exclusively in Waitrose.

UK-based tempeh brand Better Nature has expanded its range with the addition of a Peri Peri-flavoured variety, available in Tesco.

Plant-based meat alternative brand Juicy Marbles has launched Umami Burger in the UK, a new high-protein patty made with a ‘whole-food-forward’ ingredients list.

The exciting new innovations launched onto the market in 2025 highlighted a number of key trends, including the rise of multifunctional nutrition products, cleaner label meat alternatives and global flavours.

Functional food and beverage brand Laird Superfood has expanded its Hydrate line with two new flavours, Wild Berry and Tropical Punch.

British plant-based food brand Bosh has expanded its retail product range with three new ambient seasonings, launching into Ocado in February 2026.

Free-from snack brand Crave is set to expand its frozen bakery range with the launch of Choccy Dodoughs in Morrisons stores from 4 January 2026.