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Marketing
US Senators reintroduce bipartisan bill targeting egg alternative labelling
In the US, Senators John Fetterman and Joni Ernst have reintroduced a bill seeking to restrict the labelling of egg alternative products.
Labelling debate presses on as European Agriculture Committee votes to ban meaty words on plant-based foods
The European Parliament Agriculture Committee voted to ban the use of names such as ‘burger,’ ‘sausage’ and ‘steak’ for plant-based foods this Monday in an ongoing debate surrounding the labelling of meat alternatives.
New ISO standard for labelling of plant-based foods will have ‘profound impact’ on industry, says ProVeg
A newly published International Organization for Standardization (ISO) standard for labelling plant-based foods will increase trust in the global plant-based industry, ProVeg International has said.
US senators target plant-based dairy labelling with reintroduction of ‘Dairy Pride’ Act
A bipartisan group of US senators has reintroduced the ‘Dairy Pride’ Act, aiming to ban the use of dairy names on plant-based dairy alternative products.
Opinion: High steaks – How can the plant-based food category appeal to the young men beefing up their diets?
With recent research showing that young men are increasing their consumption of meat, Hubbub CEO Alex Robinson explores how the plant-based food and beverage industry can appeal to this demographic.
Impossible Foods loses EU trademark case against Spanish bakery
Meat alternatives company Impossible Foods has lost a four-year trademark legal case against a Spanish independent bakery, Impossible Bakers.
Beyond mimicking? Beyond Meat embarks on its next frontier with 'blank canvas' offering
Beyond Meat is embarking on its next phase of innovation, marked by a shift away from imitation and the debut of a new, plant-forward product line showcasing the brand’s shortest ingredients label yet.
Labelling back under the spotlight as new EU proposal revisits 'meaty' words restrictions
The European Commission has put forward a new proposal to restrict the use of certain meat-related words for labelling and marketing plant-based meat alternatives.
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