Marketing
Labelling back under the spotlight as new EU proposal revisits 'meaty' words restrictions
The European Commission has put forward a new proposal to restrict the use of certain meat-related words for labelling and marketing plant-based meat alternatives.
World Plant-Based Innovation Awards: 2025 entries open
The World Plant-Based Innovation Awards are back for 2025, and this year, the awards are bigger and better than ever!
Plant-Based Taste Awards opens 2025 entries for exciting new edition
The Plant-Based Taste Awards are back for their fifth year, and they've undergone a thrilling transformation...
Opinion: We’re selling vegan food all wrong
Elin Roberts, co-founder and co-CEO of UK tempeh brand Better Nature, takes a closer look at the labelling of vegan foods to uncover how we’ve been getting it wrong and how we can move forward.
Swiss court rules against animal names on plant-based meat alternatives
The Federal Supreme Court of Switzerland has ruled that names of animal species, such as ‘chicken’ and ‘pork,’ cannot be used to label plant-based alternative products in the country.
Perfect Day sued over ‘misleading’ marketing of animal-free dairy
Precision fermentation specialist Perfect Day is facing a lawsuit filed by the GMO/Toxin Free USA and the Organic Consumers Association.
The labelling landscape: Legal challenges and evolving terminology
The labelling of plant-based foods continues to present dilemmas for those working in the industry. We explore the latest developments.
The Plant Base's Veganuary Sessions: The state of the industry panel – Part two
In part two of our panel discussion, we delve deeper into consumer insights, price parity challenges and how brands can stay resilient.
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