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Marketing
Opinion: High steaks – How can the plant-based food category appeal to the young men beefing up their diets?
With recent research showing that young men are increasing their consumption of meat, Hubbub CEO Alex Robinson explores how the plant-based food and beverage industry can appeal to this demographic.
Impossible Foods loses EU trademark case against Spanish bakery
Meat alternatives company Impossible Foods has lost a four-year trademark legal case against a Spanish independent bakery, Impossible Bakers.
Beyond mimicking? Beyond Meat embarks on its next frontier with 'blank canvas' offering
Beyond Meat is embarking on its next phase of innovation, marked by a shift away from imitation and the debut of a new, plant-forward product line showcasing the brand’s shortest ingredients label yet.
Labelling back under the spotlight as new EU proposal revisits 'meaty' words restrictions
The European Commission has put forward a new proposal to restrict the use of certain meat-related words for labelling and marketing plant-based meat alternatives.
World Plant-Based Innovation Awards: 2025 entries open
The World Plant-Based Innovation Awards are back for 2025, and this year, the awards are bigger and better than ever!
Plant-Based Taste Awards opens 2025 entries for exciting new edition
The Plant-Based Taste Awards are back for their fifth year, and they've undergone a thrilling transformation...
Opinion: We’re selling vegan food all wrong
Elin Roberts, co-founder and co-CEO of UK tempeh brand Better Nature, takes a closer look at the labelling of vegan foods to uncover how we’ve been getting it wrong and how we can move forward.
Swiss court rules against animal names on plant-based meat alternatives
The Federal Supreme Court of Switzerland has ruled that names of animal species, such as ‘chicken’ and ‘pork,’ cannot be used to label plant-based alternative products in the country.
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