Labelling
EU agrees on 'meaty' words ban for plant-based foods
EU negotiators have agreed to go ahead with a ban on the use of animal-associated names for plant-based products, restricting 31 words in total including ‘chicken’ and ‘steak’.
Milking it? How the Oatly Supreme Court judgment will influence branding in the plant-based sector
Michael Skrein, partner, and Eva Burkhart, trainee at law firm Reed Smith, examine how the Supreme Court judgement will impact the plant-based sector moving forward.
Plant-based brands urge EU to reject new labelling restrictions ahead of March meeting
More than 20 plant-based food brands operating across the EU, UK and US have issued a joint letter calling on EU policymakers to maintain the current regulatory framework governing plant-based product labelling.
UK Supreme Court blocks Oatly’s ‘Post Milk Generation’ trademark in landmark ruling for plant-based brands
The UK Supreme Court dismisses Oatly's appeal and rules that its trademark 'Post Milk Generation' is invalid for use on oat-based food and drink in the UK.
Juicy Marbles jumps on veg-forward trend with new Umami Burger
Plant-based meat alternative brand Juicy Marbles has launched Umami Burger in the UK, a new high-protein patty made with a ‘whole-food-forward’ ingredients list.
The year in headlines: 2025's most-read plant-based news stories
Join us as we reflect on the last 12 months, and read on to discover the 15 most-read news stories of 2025 on The Plant Base.
EU’s meaty words ban for plant-based foods postponed further
The European Parliament has postponed further negotiations regarding the proposed ban on meat-like words, such as ‘burger’ and ‘steak,’ for labelling plant-based products.
Oatly introduces new oat drink for automated coffee machines, Baristamatic
Oatly has launched Oatly Baristamatic, a newly developed oat drink created specifically for automated coffee machines.
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