Flora returns to being 100% plant-based

Flora, the Upfield Foods-owned spreads brand, has removed the dairy from its Buttery product, making the entire line 100% plant-based.

While most of the brand’s products were already vegan-friendly, Flora’s Buttery product remained the only spread within the range to contain milk.

It removed dairy from its entire product range in 2019, temporarily becoming a fully plant-based brand, but reintroduced buttermilk into the Buttery spread the following year.

Now, Flora has made the shift to being fully plant-based again, with a refreshed recipe that ensures all products across the line, including Buttery, are formulated to contain no dairy and no palm oil.

The updated recipe has gone hand in hand with a packaging rebrand, with all of Flora’s spreads now carrying the same branding as the Flora Plant B+tter line, uniting all products under one look to reflect the entirely natural and plant-based ingredients.

All Flora lines are now certified by the UK Vegan Society, created with a base of plant oils and fats. Flora Buttery’s new dairy-free recipe is created using rapeseed, sunflower and linseed oils as a base, as well as coconut fat and sunflower lecithin.

On its website, the brand said its range continues to provide the “great taste and versatility across cooking, baking and spreading that Flora fans know and love”.