Organic food and drink producer, Wessanen UK, has expanded its Kallø range with the introduction of two new flavours of plant-based stock cubes.
The new umami and sriracha flavours join the existing mushroom and garlic & herb variants in the brand’s portfolio of organic vegan stock cubes.
Sold in packs of six stock cube portions, Kallø’s latest offerings are free from added artificial preservatives, colourings or flavourings.
Wessanen says that Kallø’s stock cube sales were boosted by the ‘surge’ in scratch cooking during the first phase of lockdown. According to data from Kantar Worldpanel for the 52 weeks ending September 2020, supplied by Wessanen, sales were up 22% year-over-year.
“We are seeing significant growth in the flexitarian market, with 86% of plant-based meals eaten by non-vegans,” said Wessanen UK marketing and category director, Bryan Martins.
“There is nothing quite like our umami and sriracha stocks on shelves at the moment, and the natural ingredients list will appeal to the ever-growing number of health-conscious customers.”
Both the new flavours are available, with an RRP of £1.20 per 66g pack, from Tesco, with further listings in Sainsbury’s and Waitrose for organic umami.
Earlier this year, Wessanen UK introduced protein-packed veggie cakes in two flavours to the Kallø portfolio.
© FoodBev Media Ltd 2024
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