Wagamama, a British restaurant chain serving Japanese cuisine, has joined forces with Willy’s Pies to launch the latest addition to its menu: the Mushroom, Kimchee and Edamame Pie.
This collaboration marks a significant move in the plant-based food landscape, targeting consumers seeking flavourful and satisfying meat-free options.
Scheduled to debut tomorrow (29 February) across 19 locations, this pie fuses Asian-inspired tastes with the comforting appeal of a traditional British pastry. Developed during the lockdown period, Willy’s Pies taps into the essence of classic pie making.
At the heart of this collaboration lies Wagamama’s signature katsu sauce, enveloped within a flaky, indulgent pastry crust crafted by Willy’s Pies. Inside, the Mushroom, Kimchee and Edamame Pie features a combination of smoky king oyster mushrooms, diced aubergine and fresh edamame beans, all coated in a spicy curry sauce. The pie is then topped with tangy kimchi.
Global executive chef Steve Mangleshot commented: “It was a lot of fun working with the brilliant Will Lewis and the Willy’s Pies team back in November when we created the Chicken Katsu Pie for noodle lab. We’re thrilled to be bringing this iconic hybrid and its new vegan counterpart to Wagamama’s across the UK. Collaborating with leading innovators like Willy and experimenting with talk-worthy dishes keeps Wagamama relevant and fresh.”
Founder of Willy’s Pies Will Lewis added: “We’re so pleased to be working with Wagamama again – a lot of hard work and careful consideration has gone into making these pies taste as great as they do. We wanted to make something fun and innovative, without compromising on the flavour or quality Willy’s Pies is known for. We’re so excited to take these on tour and see what the rest of the nation thinks!”
The new pie comes on the heels of Wagamama’s recent launch of Lion’s Mane ‘Steak’ Bulgogi, introduced just in time for Veganuary this year.
Curious to know more about Veganuary? Tune in to our newly launched Veganuary Sessions podcasts for insightful discussions and expert insights. Explore more here.
© FoodBev Media Ltd 2024
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.