Now in their 19th year, the World Beverage Innovation Awards, in association with drinktec, are designed to celebrate excellence and innovation across every category of the global beverage industry. The most established scheme in the industry, these awards are a fantastic way for you to enhance the promotion of your brand. By entering the World Beverage Innovation Awards, you can ensure your brand and products are recognised on a global scale, by the leaders in the industry.

Being successfully shortlisted provides a hallmark of success that will prevail long after the awards draw to a close. This trusted brand recognition highlights the contribution your company’s products and team are making to the industry. The winners will be announced at a special awards ceremony, during drinktec in Munich, Germany.

Enter by Friday 22 July! 

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How to enter

Our helpful guide below should contain all you need to know about the World Beverage Innovation Awards, but if you have any other queries please don’t hesitate to call us on +44 (0)1225 327855 or email [email protected].

What are the categories?

Below are our categories for this year’s awards. There are 23 awards to win, covering all aspects of the beverage industry.

Best alcohol drink
Best beverage concept
Best beverage ingredient
Best dairy drink
Best functional drink
Best health/wellness drink
Best infusion/botanical drink
Best juice/juice drink
Best low/no alcohol drink
Best plant-based drink
Best premium/adult drink
Best sparkling drink

Best dispense concept
Best environment-friendly packaging
Best packaging/label design
Best glass design
Best metal design
Best boxed drink design

Best technology innovation
Best manufacturing/processing innovation

Best new brand/business
Best CSR/sustainability initiative
Best marketing campaign

What does the media package include?

In addition to the prestige of winning a World Beverage Innovation Award, winners and finalists will also receive a comprehensive Media Package to showcase their success.

The package will include:

A dedicated announcement of your success on social media to FoodBev’s 70,000+ followers.
Your success will also be promoted as a dedicated top story on reaching our 150,000 unique monthly visitors.
• A social media package for finalists and winners. Platform-specific content will be specifically designed and provided for each entry, to share your success on Twitter, Facebook, Instagram and LinkedIn.

• A comprehensive communications kit complete with a press release, logos to use on packaging, websites or emails signatures; awards-themed social and web post templates; a certificate of excellence; and of course a trophy for winners!

Plus, all entrants will receive a FREE 1-year digital subscription package to our industry-leading magazines, FoodBev and Refreshment plus weekly beverage news updates, worth £98.

How do I enter?

Entering is easy, simply click ‘Enter Now’, select the category/ies you wish to enter and then fill out the personal details form on the right hand side.

Entry Cost

Early bird entry (enter before Friday 17 June) costs £195 (+VAT).

Each standard entry costs £250 (+VAT).

There is also a reduced rate of £150 (+VAT) for small businesses. Please contact [email protected] for more information.

All entries must be received by the deadline of Friday 22 July 2022. 

What do I need?

Once you have paid, you will be sent a confirmation email with a unique username and password so that you can log into your awards portal to submit your entry.

All we ask for is a 200-word description of why you think your beverage product should win and two medium sized high-resolution images (jpeg and png files only). 

In this section you can also add a link to additional information you feel will support your entry, this must be hosted externally (YouTube, Webpage, Google Drive etc.). Any uploads not in the above formats will not be passed onto our judges for consideration.

Please make sure to communicate clearly how your product is genuinely innovative, introduces new concepts, offers added value and has a market impact.

You can enter multiple categories or products. We accept all major credit and debit cards. Entries are to be paid via credit/debit card and on receipt of payment, you will be sent a confirmation email with a PDF e-receipt attached as proof of purchase. We can only accept payment in GBP. 

If you are unable to pay by credit/debit card then please contact us on +44 (0)1225 327855 or email [email protected]

How will the awards ceremony take place?

The winners will be announced at a special in-person awards ceremony hosted by FoodBev Media on 12 September at drinktec, Germany. The World Beverage Innovation Awards are the most established awards scheme in the drinks industry, devoted to celebrating product, marketing and technological innovation, watched by industry leaders, innovators, suppliers, customers and advisers worldwide. Now in our 20th year, we’re looking forward to yet another year of fantastic entries from the world’s best brands.

You will also be able to watch the awards ceremony anytime on-demand through our YouTube channel. To ensure that you don’t miss the ceremony, and to re-watch our 2021 World Beverage Innovation Awards visit our FoodBev Media YouTube channel, and click the subscribe button.

What is the entry criteria?

All products entered must have been launched/created/rebranded from 2021 onwards. Products that are not yet in the market can still be entered as long as they are in their prototype/packaging stage by the closing date of this scheme. Products can be entered into multiple categories.

We are looking for newcomer brands or business that:
• are fit for purpose and fit for market
• are able to justify or support any claims made
• clearly communicate benefits – from nutrition, health and functionality, to fun or simple refreshment
• have delivered a unique proposition either through innovative ingredients or packaging, environmental sustainability, clean label or ethical behaviour

New ingredients that:
• are genuinely innovative and offer measurable advantages for manufacturers and/or consumers

• offer added value for producers and consumers in terms of health, nutrition, taste, mouthfeel, or sweetness
• have market impact for developing a product category or extending consumer choice

Packaging designs and innovations that:
• measurably improve consumer convenience, usability and reduction of waste material
• offer added value for brand owners and create differentiation through excellent and original design
• create new consumption occasion opportunities
• effectively communicates ingredients and health benefits

Manufacturing or processing innovations that:
• offer new technologies saving time or money in food manufacturing and throughout the distribution chain
• improve environmental sustainability criteria
• improve packaging line efficiency and safety
• improve tracking through smart technology

Sustainability and CSR initiatives that create measurable environmental benefits in the following areas:
• light-weighting of packaging/post-consumer waste reduction
• water and energy conservation
• ethical and environmental initiatives that make a major contribution to a company’s published CSR reporting

Marketing campaigns, activations, promotions, print, digital, or point-of-sale campaigns that:
• entertain, inform or educate consumers
• demonstrate originality
• promote or provide education around specific themes such as nutrition and weight management.

Terms and conditions

Entry Conditions

Please ensure you read the criteria for the awards you are entering. Remember to use evidence such as quotes, statistics and include as much information as possible into the entry portal form within the 200-word limit. 

Entries should relate to innovations undertaken from 2021 onwards.

All completed entries will be acknowledged online at the time of submission and a confirmation email will be sent containing details of your entry/entries. Please check all the details of your confirmation email and contact us if you have any queries.

The judges’ decision is final and no correspondence or discussion will be entered into or feedback given regarding the selection of shortlisted nominations or winners.

FoodBev Media reserve the right to extend the closing deadline and amend categories. We also reserve the right to shorten entry titles for the purpose of the awards presentation and winner’s trophies. Please try and keep your entry title concise and to the point.

All submissions must be made online. Once entries are submitted, they will go forward for judging.

Entries must be paid before the judging date. Entries not paid for will be taken out of the judging process and therefore, the awards. 

All cancellations need to be received in writing within 7 days of your entry or by 5pm (GMT) on the deadline day, whichever is soonest. Cancellations after this date cannot be accepted therefore refunds can’t be issued and any outstanding invoices will remain payable. Entries made through the request of invoice rather than payment by credit card will not be included in the judging process if the invoice remains unpaid on the deadline day. However, the invoice remains payable if the cancellation criteria above have not been met.

After the entry deadline entries cannot be withdrawn, and refunds cannot be given.

All entries must be supplied and conform to rules/submission formats. 

Any entries containing offensive material or false claims will be disqualified.

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