UK-based tempeh brand Tiba Tempeh has introduced a brand-new tempeh mince product, launching on Ocado in May 2024.

The NPD brings tempeh to consumers in a unique new mince format, containing 100% plant-based, natural and organic ingredients. It is high in protein and fibre as well as being gluten-free.

Alongside the new mince addition, Tiba is launching its Original Tempeh Block and Sweet Chilli Marinated Tempeh Pieces in over 400 Sainsbury’s stores across the UK from May. Additionally, a new pack design will roll out across the brand’s entire range, aiming to stand out to consumers more on-shelf with a refreshed, vibrant design.

Ross Longton, co-founder at Tiba Tempeh, said: “Our new pack design, tempeh mince and Sainsbury’s listing will continue to push tempeh into the mainstream and support our mission to create a better world by inspiring people to eat more deliciously different, naturally healthy and sustainable plant-based food”.

Tiba Tempeh was founded in 2019, specialising in products made from tempeh – a plant-based protein made from fermented soybeans that is firmer and more protein-dense than tofu (22g per 100g serving). Its range includes sweet chilli, curry spiced and soy marinade pieces that can provide a meat-free solution for dishes such as stir-fries, curries, salads and wraps.

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