We Love Cake vegan cherry bakewell debuts in UK

Bells of Lazonby’s free-from We Love Cake brand has launched a vegan cherry bakewell tart into wholesale and foodservice in the UK.

The vegan free-from tarts are gluten, wheat and milk free, claimed to offer the same “iconic taste of the renowned classic British tart.”

Made with almond flavoured vegan sponge, filled with raspberry jam and topped with fondant icing, the tarts are available individually wrapped and distributed exclusively by Central Foods.

The new line will be stocked in cafés, independent stores and chains throughout the UK. They are soon to be available in bulk-packs aimed at catering service and are currently also available to UK frozen wholesale via Central Foods.

Josh Boydell-Smith, head of marketing for Bells of Lazonby said: “The Cherry Bakewell tart offering is an exciting innovation not just for the We Love Cake brand but for the plant-based category”.

“It is the ultimate sweet treat, so it is fantastic to bring a vegan version to market. We are very proud of the product and can’t wait for people to try it.”