Meat alternatives brand This has expanded its portfolio with the introduction of a new marinaded plant-based chicken product, designed for stir-fries.
Made from a pea and soya bean base, This isn’t Chicken Dark Soy & Garlic pieces contains 21g of protein per 100g and is a source of iron and vitamin B12. According to This, the meat alternative is also low in fat and salt.
The brand’s latest plant-based offering is available now at Waitrose.
Mimicking chicken in taste, texture and appearance, the brand’s latest plant-based offering can be enjoyed in wraps and salads, and rice and noodle dishes, as well as in stir-fries.
“This isn’t Chicken Dark Soy & Garlic pieces can be used in a number of ways but is aimed pretty squarely at stir-fry lovers,” said This co-founder, Andy Shovel.
“Generally, the flavour of stir-fries comes from sauces, marinades and herbs whilst the protein is usually just the nutritional workhorse of the dish.
“We’re trying to put a stop to that with our new marinaded plant-based chicken pieces by adding a rich dark soy sauce and garlicky note to Asian-inspired dishes up and down the country, especially as more people are likely to be cooking at home.”
The new product is available, for an RRP of £3.65, from Waitrose.
Earlier this year, This exceeded its funding target in a Seedrs campaign, as it aimed to accelerate growth and innovation.
© FoodBev Media Ltd 2024
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.