UK meat alternative brand This is expanding its food-to-go range, launching across the UK in Boots and extending its WHSmith offering.
This Isn’t Chicken Korean-Style Noodle Salad and This Isn’t Chicken & Bacon Pasta Salad launched into Boots for the first time as part of its Meal Deal range on 10 July, while This Isn’t Chicken & Bacon Wrap and This Isn’t Chicken & Bacon Pasta Salad launched into WHSmith on 6 July.
The pasta and Korean-style noodle salad are making their debut as part of the Boots meal deal, both featuring This’ plant-based chicken pieces, and the brand’s lardons in the pasta salad.
The pasta salad features a creamy sun-dried tomato dressing and spinach leaves, while the noodle salad combines udon noodles, edamame and red cabbage with a Korean-style sauce made from gochujang paste and lime.
The new lunch meals at WHSmith join two existing sandwiches on the shelf, This Isn’t Chicken & Sweetcorn and This Isn’t Chicken & Stuffing.
Andy Shovel, co-founder and co-CEO at This said: “Gone are the days when the best plant-based option was the hummus and roasted vegetable sandwich. Nothing against hummus but at This, we don’t think people should compromise on their lunch options so if you want a delicious chicken and bacon wrap or salad, we’ve made it for you.”
© FoodBev Media Ltd 2024
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