UK plant-based meat brand This has launched its latest product, This Isn’t Chicken Shawarma, a Middle Eastern-inspired innovation.
The launch builds on the success of This’ recently updated This Isn’t Chicken Pieces recipe, claimed to have achieved the brand’s most authentic chicken-like flavour so far.
This Isn’t Chicken Shawarma is primarily made of soya and fava bean protein, with a blend of spices including smoked paprika, cumin, coriander seed, cassia, ginger, mint and cayenne pepper.
The chicken alternative offers a source of protein and fibre, with a ‘hyper-realistic’ fibrous texture achieved through the company’s extrusion technology. It can be pan-fried and ready to eat within 6-8 minutes.
This’ latest innovation can be found in Asda from 8 April, Waitrose from 1 May and Co-op from 6 May, retailing at £3.30 per 170g pack. It will also be on sale in the Netherlands at Albert Heijn.
© FoodBev Media Ltd 2024
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.