Premier Foods unveils new Plantastic brownies

Premier Foods is expanding its plant-based cake portfolio with the launch of a new chocolate brownie product, under its Plantastic brand.

Plantastic Indulgent Double Chocolate Brownies bring together the growing trend of plant-based with the popularity of brownies, designed to provide ‘the perfect indulgent treat’.

They are crafted with cocoa and studded with dark chocolate chips, topped with vegan-friendly dark chocolate.

The brownies are available in on-the-go single slices and at-home multipack formats.

Katherine Cook, Plantastic brand director at Premier Foods, commented: “The plant-based sweet treats category is perceived to lack in indulgent options and Plantastic is addressing this with new Indulgent Double Chocolate Brownies – a plant-based option that doesn’t compromise on taste”.

She added: “Plant-based flapjacks and brownies are both popular with younger cohorts, making the Plantastic propositions the perfect sweet treat to appeal to these consciously minded consumers, who don’t want to compromise on taste”.

The brownies are available now and will continue to roll out across the UK grocery channel this month (MRSP £2.25 for a pack of five, £1.25 per single-serve pack).