Huel launches new vitamin drink

UK plant-based nutrition brand Huel has announced the launch of its latest innovation, Huel Daily A-Z Vitamins, initially being introduced in Cherry & Raspberry flavour.

The sparkling drink contains 26 key vitamins and minerals and 154 health benefits, according to Huel. Its entry into the functional drinks market marks a new product category for the brand, which has so far focused mainly on nutritionally complete meals, protein powder and nutrition bars.

Huel Daily A-Z Vitamins has been designed to help consumers to meet their daily nutritional needs. It is made with real fruit, is low in sugar and is available in 100mg natural caffeine or caffeine-free versions.

Julian Hearn, Huel’s founder, said: “I’m incredibly proud of the latest launch from Huel, our Daily A-Z Vitamin drink. It’s taken over two years and more than 100 concept iterations to get to the tastiest and most comprehensive functional drink on the market.”

The Cherry & Raspberry Huel Daily A-Z Vitamins product is now available to buy online, with further flavours expected to follow. A single can is priced at £1.90, with boxes of 12 cans starting from £19.80.