Crackd The No-Egg launches quiche range

UK brand Crackd has expanded its range of plant-based products with the launch of a new trio of eggless quiches.

The quiches are made with Crackd’s plant-based liquid egg replacer and includes flavours Quiche Lorraine, Caramelised Onion and Cheeze & Broccoli.

The quiches are handmade in Devon, UK, and are all made in partnership with Norseland-owned Applewood, all three contain smoked Applewood Vegan Cheeze. Quiche Lorraine is made in partnership with plant-based brand This, using This Isn’t Bacon Lardons. The Caramelised Onion quiche is made with red caramelised onions and is seasoned with chives, and the Cheeze & Broccoli variety is made with broccoli florets and red peppers.

Each quiche comes in a 150g portion – ideal for a single serving or as an accompaniment to a meal.

Nisha Singadia, marketing manager for Crackd, said: “The number of consumers eating plant-based foods has grown considerably and there is an increasing appetite to look for products which do not compromise on either taste or quality; as part of this we have identified quiches as being a key opportunity area.”

She continued: “We also know the quiche market itself has grown 8% in the last few years but a plant-based egg offering does not currently exist”.

Andy Shovel, founder of This, stated his excitement at the new partnership, referring to the new product as “the UK’s first plant-based quiche lorraine”.

The quiches will launch in Tesco stores at the end of the month for an RRP of £3. Crackd says it has “secured another major listing” which will be announced over the coming weeks.