Saputo Dairy UK cheese brand Cathedral City has expanded its ‘Our Plant-Based’ range with the launch of a new mature cheddar block and cheddar-flavoured spread.
The NPDs have launched in 210 Sainsbury’s stores across the UK. Cathedral City’s plant-based range now includes six offerings, available in block, grated and sandwich slice formats, along with a spring onion and cracked black pepper alternative to soft cheese.
The brand said its extra mature block was launched in response to feedback that showed consumers were looking for a cheddar alternative with a stronger taste profile. The new cheddar flavour spread, meanwhile, offers a smooth and creamy texture with a cheddar flavour in an easy-to-use spreadable format.
Neil Stewart, head of marketing for Cathedral City at Saputo Dairy UK, said: “Cathedral City is known for having multiple great tasting strengths, Our Plant-Based is now no different with the introduction of an Extra Mature variety”.
He added: “We are keen to continuously innovate in the plant-based cheese category, which is why we have used our knowledge and expertise and applied them to a spreadable cheese alternative”.
© FoodBev Media Ltd 2024
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