US plant-based beverage, Califia Farms, has announced the launch of new dairy-free creamers developed specifically for iced coffees.
Iced Café Mixers, which contain 3g of sugar per serving, feature a “creamy” blend of oat and almond milk. The creamers are available in two flavours: vanilla sweet crème and caramel crème.
Califia Farms’ chief marketing officer, Suzanne Ginestro, said: “Califia is excited to be the first to respond in a major way to this massive youth-led shift towards cold coffee. Gen Z and millennials drink iced coffee throughout the day and all year round, and we saw an opportunity to develop a groundbreaking product to better meet their needs. These Iced Café Mixers allow them to enjoy their iced coffee to the very last drop with absolutely no compromise on flavour, creaminess or whitening.”
She added: “Consumers want to recreate the café experience at home and are looking to retail products, like our Iced Café Mixers, to achieve that. This at-home coffee consumption behaviour coupled with the generational shift towards cold coffee has made these products an instant hit with retailers. They recognise this innovation as a major step forward for the coffee category.”
Califia’s Iced Café Mixers will be available in 24.5oz refrigerated bottles across Target and Kroger stores for an SRP of $4.89.
© FoodBev Media Ltd 2024
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.