Meat alternatives brand Biff’s Plant Shack has launched its new frozen ‘Jackfruit 2.0’ Burger Cutlets and Wings at Sainsbury’s supermarkets across the UK.
The new formulation of its Jackfruit Wings has launched alongside a brand new 100g Jackfruit Burger cutlet in the frozen aisle, replacing the brand’s previously chilled SKUs, with a RSP of £3.50 per 200g.
Biff’s describes its new recipe as its “most veg-forward formula ever”. It uses whole plant ingredients like jackfruit to create a chicken-like texture, avoiding additives like methylcellulose, thickeners and artificial flavours.
The Burger Cutlets are described as succulent chicken-style cutlets in a golden panko crumb, made from over 50% jackfruit and suited to katsu, bao, wraps and bowls as well as burgers. The Jackfruit Wings are drumstick-style wings, served on a sugarcane ‘bone’ for an authentic ‘hands on’ eating experience.
Both products are air fryer friendly, contain no palm oil or GMO ingredients, and have lower salt content and reduced allergens than previous products.
An updated pack design switches from plastic to recycled cardboard sleeves.
Biff Burrows, co-founder of Biff’s Plant Shack said: “We estimate that 85% of vegan products in the meat free aisle are rooted in the same three core ingredients – and we want to change that. I believe classic meat alts have their place in the market, but they do not engage everyone and many products are just too similar, which is why we are starting to see plant-based demand slow and customers crave the variety and vibrancy of fruit and veg.”
© FoodBev Media Ltd 2023
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