Beyond Meat is expanding its range in Germany with two new plant-based chicken-style products, Beyond Nuggets and Beyond Tenders.
The product innovations will initially be available in 1,600 Rewe stores across Germany and in the Rewe online shop starting this week.
Beyond Nuggets and Beyond Tenders are designed to resemble their animal counterparts in taste and texture, with crispy golden-brown breading on the outside and a “tender, juicy” texture on the inside, the plant-based meat company said. They can be prepared quickly in the oven, pan or air fryer.
The protein in the new Beyond Chicken-Style products comes in part from wheat and the fava bean. The fava bean is a nutrient-packed legume crop, described by Beyond Meat as “the optimal ingredient for replicating the taste and texture of traditional chicken”.
Jaap Veth, sales manager DACH retail at Beyond Meat said: “We strive to enhance the accessibility of plant-based meat and are continuously adapting and refining our portfolio to cater to varying European taste preferences”.
“Having already launched beef- and pork-style products in Germany over recent years, we are thrilled to introduce the delicious new Chicken-Style range to the German market. Beyond Meat is dedicated to innovation, and our new range of plant-based tenders and nuggets offer a way for people to enjoy their favourite foods without sacrifice.”
© FoodBev Media Ltd 2024
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