Meat alternatives maker Quorn Foods has added a new vegan ‘fakeaway’ option to its retail offering in the UK: Katsu Fillets.
Designed to provide consumers with a convenient midweek meal solution, the vegan product features meatless chicken coated in a crunchy panko-style crumb. Found in the chilled aisle, each pack is completed with a katsu curry sauce sachet.
“The vegan Katsu Fillets are our latest chilled midweek ‘fakeaway’ option, a range which already includes Quorn Tempura Fillets, launched last year,” said Gill Riley, marketing director at Quorn Foods UK. “These products are easy to cook, taste delicious and offer great value compared to eating out or ordering in.”
Quorn Katsu Fillets are said to be high in protein and fibre, and low in saturated fat.
Riley continued: “We’re adding more choice to the chiller, with flavours and textures that we know are popular. Katsu is very on trend right now, so we know this new product will appeal to new and existing meat-free shoppers.”
With an RRP of £3.75 per 280g pack, the vegan fillets are available in Tesco and will be rolling out to other major UK retailers, including Morrisons, Waitrose and Asda.
© FoodBev Media Ltd 2024
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