Heinz has expanded its portfolio with the introduction of vegan-friendly versions of two classic tinned products.
The new plant-based Heinz Creamy Tomato Soup and Heinz Beanz and Vegan Sausages make up one of your ‘five-a-day,’ and contain no artificial colours, flavours or preservatives.
Manel Jordao, brand manager at Heinz, said: “Our incredibly exciting (and incredibly delicious) Heinz plant-based innovations have been several years in the making to provide the iconic taste of Heinz, but now plant-based”.
“We’re sorry it’s been such a long time coming but trust us when we say they’ve been well worth the wait. And just in time for Veganuary too.”
Toni Vernelli, international head of communications and marketing at charity Veganuary, said: “These products are British staples and our participants have consistently told us they would love vegan versions so it’s wonderful to see Heinz responding to this growing demand for plant-based options”.
The new varieties can be purchased from Ocado and will also be available in Sainsbury’s from 8 January.
© FoodBev Media Ltd 2024
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