Below are our categories for this year’s awards. There are 25 awards to win, covering all aspects of the food industry.

Categories
Best artisan product
Best brand marketing
Best brand/brand extension
Best children’s product
Best convenience innovation
Best convenience packaging
Best CSR/sustainability initiative
Best drink concept sponsored by Exberry
Best food concept
Best packaging design
Best health or wellness drink
Best health or wellness food
Best healthy snacking innovation
Best snacking innovation
Best indulgence product
Best ingredient innovation
Best low-or-no product
Best natural food or organic product
Best plant-based beverage
Best plant-based food product
Best special-edition product
Best technology innovation
Best functional product
Best foodservice initiative
Best new business

In addition to the prestige of winning a World Food Innovation Award, winners and finalists will also receive a comprehensive Media Package to showcase their success.

The package will include:

• A presentation of your shortlisted product during a special, virtual awards ceremony in association with IFE to an audience of leading decision makers.
• The chance to be personally interviewed by our digital content team, showcasing your great achievement via our awards testimonial video, which you can share with clients.
• A dedicated announcement of your success on social media to FoodBev’s 70,000 followers.
• A comprehensive communications kit complete with a press release, logos to use on packaging, websites or emails signatures; a certificate of excellence; and of course a trophy for winners!
• Your success will also be promoted as a dedicated top story on FoodBev.com reaching our 100,000 unique monthly visitors including our video presentation of all winners and finalists.

Plus, all entrants will receive a FREE 1-year digital subscription package to our industry-leading magazines, FoodBev and The Plant Base plus weekly food news updates, worth £98.

Entering is easy, simply click ‘Enter Now’, select the categories you wish to enter and then fill out the personal details form on the right-hand side.

Entry Cost

Each standard entry costs £250 (+VAT).
Save £55 with our Early Bird entry! (ends Friday 24 December 2021)

There is also a reduced rate of £150 (+VAT) for small businesses. Please contact [email protected] for more information.

All entries must be received before close of business Friday 4 February 2022. 

What do I need?

Once you have paid, you will be sent a confirmation email with a unique username and password so that you can log into your awards portal to submit your entry.

All we ask for is a 200-word description on why you think your food product should win and two medium-sized high-resolution images.

Although not compulsory, in this section you can also add additional information you feel will support your entry for any claims made within your 200-word pitch. This can be in the form of a video link or a link to studies and supporting documents.

Please make sure to communicate clearly how your product is genuinely innovative, introduces new concepts, offers added value and has a market impact.

You can enter multiple categories or products. We accept all major credit and debit cards. Entries are to be paid via credit/debit card and on receipt of payment, you will be sent a confirmation email with a PDF e-receipt attached as proof of purchase. We can only accept payment in GBP. 

If you are unable to pay by credit/debit card then please email [email protected] or call us on+44 (0)1225 327851

The ceremony will take place at IFE International Food & Drink Event, ExCeL London, on 21 March 2022.

We will be notifying you whether or not you have been shortlisted no later than February 2022. Due to the nature of the independent judging process we are not able to offer feedback as to why you have or have not been successfully shortlisted.

All products entered must have been launched/created/rebranded from November 2020 onwards. Products that are not yet in the market can still be entered as long as they are in their prototype/packaging stage by the closing date of this scheme. Products can be entered into multiple categories.

We are looking for newcomer brands or business that:

• are fit for purpose and fit for market
• are able to justify or support any claims made
• clearly communicate benefits – from nutrition, health and functionality, to fun or simple refreshment
• have delivered a unique proposition either through innovative ingredients or packaging, environmental sustainability, clean label or ethical behaviour

New ingredients that:

• are genuinely innovative and offer measurable advantages for manufacturers and/or consumers
• offer added value for producers and consumers in terms of health, nutrition, taste, mouthfeel, or sweetness
• have market impact for developing a product category or extending consumer choice

Packaging designs and innovations that:

• measurably improve consumer convenience, usability and reduction of waste material
• offer added value for brand owners and create differentiation through excellent and original design
• create new consumption occasion opportunities
• effectively communicates ingredients and health benefits

Manufacturing or processing innovations that:

• offer new technologies saving time or money in food manufacturing and throughout the distribution chain
• improve environmental sustainability criteria
• improve packaging line efficiency and safety
• improve tracking through smart technology

Sustainability and CSR initiatives that create measurable environmental benefits in the following areas:

• light-weighting of packaging/ post-consumer waste reduction
• water and energy conservation
• ethical and environmental initiatives that make a major contribution to a company’s published CSR reporting

Marketing campaigns, activations, promotions, print, digital, or point-of-sale campaigns that:

• entertain, inform or educate consumers
• demonstrate originality
• promote or provide education around specific themes such as nutrition and weight management.