Yeo Hiap Seng (Yeo’s), a Singapore-based food and beverage company, has launched a new soya milk line designed to support immunity.
Yeo’s Immuno Soy Milk is fortified with vitamin B6 and zinc to support the body’s immune system. It has been launched as an enhanced addition to the brand’s existing soya milk beverage line-up.
The range is high in protein and contains added calcium, aiming to provide a lactose-free and healthy alternative to conventional breakfast drinks. Initially, it is launching in two flavours – original and chocolate – with more variants planned in future.
Yeo’s chief marketing officer, Ang Chong Lee, commented: “In an era of evolving consumer lifestyles, it is essential for brands to innovate to meet changing needs. With this launch, Yeo’s is offering health-conscious consumers a delicious, nourishing beverage that also supports their immune system.”
Packaged in 250ml packets, 380ml bottles and one-litre cartons, Yeo’s Immuno Soy Milk is now available in major supermarkets and convenience stores across Singapore and Malaysia.
© FoodBev Media Ltd 2024
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