Mars Food & Nutrition brand Seeds of Change has introduced its new innovation, Super Grains, available in three flavour varieties.
The organic product line comprises three ancient grain blends in a cuisine-based flavour range: Tuscan Herbs, Indian Style and Smoky Southwest.
Super Grains provides a plant-based source of protein and fibre with no artificial colours or flavours, designed to be cooked quickly and conveniently on the stove or in the microwave.
Tuscan Herbs includes quinoa, wheat berries and pearl millet, while Indian Style Rice combines quinoa with sorghum and finger millet. Smoky Southwest features a blend of quinoa, amaranth, pearl millet and sorghum.
Angie Madigan, vice president of marketing at Mars Food & Nutrition North America, said: “As ancient grains like millet and sorghum are becoming mainstream, Seeds of Change is committed to bringing these ingredients to the masses in a tasty and convenient way”.
“We are excited to introduce Super Grains as a healthy, easy and accessible option as we continue to live our purpose to deliver better food today for a better world tomorrow.”
The Super Grains range launches in Whole Foods Markets stores across the US this month and will be available in major retailers nationwide in 2024.
© FoodBev Media Ltd 2024
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.