© Rügenwalder Mühle
Rügenwalder Mühle, a German producer of meat and plant-based meat alternative products, is discontinuing its traditional Ham Spicker product in line with its increasing focus on its plant-based range.
The family-owned company was established in 1834 as a traditional meat and sausage producer. It has since evolved to focus on the plant-based market, introducing its vegan offerings from 2014.
Its meat-free range now outnumbers its meat products, offering a selection of almost 50 vegan and vegetarian innovations in addition to 23 classic meat and sausage products.
In line with this development, the company has now announced that it has discontinued its classic ham product in order to give its vegan and vegetarian products more space.
Fans of the Ham Spicker can try the company’s vegan versions of the product, Rügenwalder Mühle said, which is available in mortadella, grilled vegetable, chive and colourful pepper varieties.
Michael Hähnel, CEO of Rügenwalder Mühle, said: “This shift in the range is not an effect that we are only seeing now in the current Veganuary, but rather a long-term development”.
He added: “For years, the proportion of our range has been shifting towards plant-based products. We want to actively pursue this course. Last year alone we successfully launched almost 20 new products onto the market. That’s why we don’t shy away from discontinuing a successful classic like the Ham Spicker in order to create even more space for plant-based products in our facilities.”
By discontinuing the Ham Spicker, production capacity will be freed up which will be used for the Vegan Puff Cut – an alternative to thinly sliced chicken – in the future, the company confirmed. Rügenwalder Mühle said that as one of its newest products, the Vegan Puff Cut is “already in great demand and popular among consumers”.
© FoodBev Media Ltd 2024
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