UK-based Pip & Nut has released its limited edition Gingerbread Almond Butter (RRP £3.95), in support of the food brand’s local Hackney Foodbank charity.
With an on-pack 25p donation for every jar sold, the product will roll-out nationwide this month in Sainsbury’s, Morrisons, Ocado and Whole Foods.
The festive flavour features a “blend of smooth almond butter with warming ginger and cinnamon spices”.
Pip Murray, founder at Pip & Nut, said: “We’re really proud of our new Gingerbread Almond Butter not only because it offers a delicious, versatile and fun seasonal flavour profile but because it provides us with another opportunity to support Hackney Foodbank at this time of significant need.”
“The charity has seen up to triple the demand for food parcels during the Covid crisis and there’s no sign of this easing up in the next few months. We are thrilled to have the ongoing support of our retail partners to help us to do this and are excited to see the limited edition roll-out into stores this month,” she continued.
Melanie Rochford, business & development director at Hackney Foodbank, also added: “With the money we receive from Pip & Nut through this initiative we plan to purchase a new van, which is essential for keeping up with the growing demand at our five centres, along with putting the funds towards top-up items that haven’t been donated in sufficient quantities to keep up with demand.”
“Every penny or food donation we receive is a massive help in enabling us to carry on not only feeding people in crisis, but working with other charities and organisations to assist clients to access the wider forms of help they need in order to find a way out of the poverty trap.”
© FoodBev Media Ltd 2024
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.