Oatly has announced the nationwide launch of two new beverage innovations in the US, Unsweetened Oatmilk and Super Basic Oatmilk.

Both products are formulated to check different nutritional boxes while still delivering the same familiar Oatly taste.

Oatly Unsweetened Oatmilk features a brand-new proprietary oat base specially developed to deliver zero grams of sugar, providing 40 kcal per serving.

Meanwhile, the Oatly Super Basic Oatmilk has just four ingredients: water, oats, sea salt and citrus zest fibre, an upcycled byproduct of the juice industry. According to Oatly, this offers the product great texturizing and stabilization capabilities.

Leah Hoxie, SVP of innovation at Oatly North America, said: “Launching these new innovations gives consumers even more choice as we continue to encourage the switch to oat milk and drive Oatly’s ultimate mission”.

She added: “As oat milk continues to move into the mainstream, now more than ever we see people unwilling to sacrifice great taste for dietary preferences – they’re looking for both. Our US R&D team spent nearly a year perfecting both of these oat milks to strike this balance and complement the rest of our portfolio.”

The new varieties build on Oatly’s existing US line-up of non-dairy milk alternatives, which includes Oatly Original, Full Fat, Low Fat, Chocolate and Barista Edition oat milks.

They are sold in 64-ounce chilled cartons and can be found in the refrigerated aisle at major retailers including Target, Sprouts, Albertsons, Publix and more over the coming months.

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