Nairn’s launches Toffee Oaties

Scottish oat-based snack brand Nairn’s has expanded its range of gluten free biscuits with a new Toffee Flavour Oaties product.

Toffee Flavour Oaties are made with gluten free wholegrain oats. They feature “rich, indulgent” tastes of toffee with 45% less sugar than the average sweet gluten free biscuit, Nairn’s said.

Edinburgh-based Nairn’s includes Original and Choc Chip flavours in its existing Gluten Free Oaties range. The company reported that sales of the range almost tripled over the last year.

The biscuits are 100% plant-based and suitable for vegans, as well as being certified by Coeliac UK. They contain 49 calories per biscuit, with no artificial colours or preservatives, no GM ingredients and no hydrogenated fat.

Euan Lutton, brand manager at Nairn’s, commented: “Demand for tasty, healthy, but also purse-friendly, free from products has never been higher. However, value offerings are still in short supply in the free from aisle, especially in the sweet biscuit category.”

“We are proud to have created yet another gluten free biscuit that showcases the health credentials of oats, champions lower sugar content while not compromising on taste, and offering a safe option for those following a gluten free diet, whether it’s their choice for medical or lifestyle reasons.”

Nairn’s Toffee Flavour Oaties launch in retail in Sainsbury’s this month and Tesco in October, as well as in the wholesale and convenience sector.