Merchant Gourmet launches ‘grab and cook’ frozen range

UK-based pulse and grain brand Merchant Gourmet has launched a new frozen range of grab-and-cook ‘Veg & Grains’ pouches.

The range includes Korean-style vegetables and mixed grains, Mediterranean-style vegetables and giant couscous and Mexican-style vegetables and quinoa. Each pouch is packed with five different vegetables, is one of your five-a-day, a source of fibre and is fully plant-based.

The bags are ready in just four minutes from frozen and can be eaten on their own or alongside a protein for a complete meal.

The launch seeks to provide consumers with an easy way to make fresh, healthy meals, tapping into the frozen market, as research reveals 35% of consumers find the frozen vegetable aisle uninspiring, while 58% of consumers pick up frozen products because they are easy to prepare.

Richard Peake, managing director at Merchant Gourmet, said: “We wanted to create a frozen range that makes it easy to inject more plants into your everyday. The grab and cook pouches are for people who love fresh food that is full of flavour, but sometimes lack the time to create healthy, nourishing meals at home.

He continued: “We developed this range so that after just 4 minutes in the microwave you have a super healthy lunch or dinner, without having to compromise on taste or health. Just add a protein and you have a stress-free, nourishing meal, packed with flavour.”

The new pouches are available now in Waitrose stores for an RRP of £3 per 400g pack, with further rollout in September.