Meati Foods has introduced a shelf-stable plant-based jerky snack series, available in three flavours: Original, Peppered and Sweet Chile.
The jerky product is crafted using Meati’s patented ‘MushroomRoot’, a mycelium-based whole food ingredient developed to provide the protein source for Meati’s plant-based meat portfolio. The product line supports Meati’s sustainability focus by using MushroomRoot from the production of its existing steak and cutlet range.
The jerky aims to deliver on-the-go sustenance, containing 7g of complete protein per serving alongside dietary fibre and micronutrients including vitamins B2, B3, B5, B9, iron, potassium, choline, copper, zinc and magnesium.
Scott Tassani, president and chief operating officer at Meati Foods, said: “Snacking more and eating fewer meals isn’t only a Gen Z trend; it’s truly cross-generational. It’s critical to provide protein, fibre and nutrition that is delicious and supports life on the go.”
He added that the new solution provides “superior nutrition and incredible flavour”, with appeal that “extends well beyond jerky eaters”.
It is currently only available direct-to-consumer via Meati’s online marketplace, however the company said it plans to take learnings from this initial launch into consideration for future commercialisation planning.
© FoodBev Media Ltd 2024
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