McCormick has expanded its partnership with American actress Tabitha Brown to launch five new salt-free, vegan seasoning products under the McCormick Sunshine Seasoning by Tabitha Brown brand.
The new products will consist of two seasoning blends and three recipe mixes, including: Like Sweet Like Smoky All Purpose Seasoning, Very Good Garlic All Purpose Seasoning, Taco Business Seasoning Mix, Burger Business Seasoning Mix and Sauté Business Seasoning Mix.
Giovanna DiLegge, VP of marketing, NA Consumer at McCormick, said: “Expanding our partnership with Tabitha was an easy decision for us. We continue to be blown away by Tabitha’s loyal community and are thrilled to be bringing these five new products to consumers nationwide. With these additions to the collection, consumers will be able to make a variety of easy and healthy meals. We hope these products inspire clean, healthy, and most importantly, delicious eating that can be sustained for all.”
The seasonings will be available at retailers this spring, while the recipe mixes will roll out later this summer.
© FoodBev Media Ltd 2024
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