Impossible Foods has expanded its portfolio with the introduction of a range of single-serve frozen meals: Impossible Bowls.
The new line-up reimagines eight classic comfort food dishes using Impossible’s assortment of plant-based proteins.
The range includes: Sweet & Sour Impossible Pork, Teriyaki Impossible Chicken, Chili Mac with Impossible Pork, Barbeque Impossible Pork, Spaghetti & Impossible Meatballs, Pasta Bolognese with Impossible Beef & Pork, Burrito Bowl with Impossible Beef and Spicy Enchilada Bowl with Impossible Chicken.
“Convenience and accessibility are a huge part of this, and we’re excited to give people even more ways to try and buy Impossible products,” said Peter McGuinness, CEO of Impossible Foods.
“This is a major milestone that we’re proud of and hope will push the category forward in a meaningful way. It’s never been easier to try a delicious plant-based meal in minutes.”
Each 9oz Impossible Bowl contains 10-13g of protein and 0g of trans fat. The launch comes on the heels of the introduction of Impossible Chicken Patties, which began rolling out in retail in August.
© FoodBev Media Ltd 2024
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