Heura Foods has successfully closed its Series B funding round, securing €40 million to accelerate its business and technology.
The food-tech company, based in Barcelona, Spain, develops clean label plant-based food offerings that can be enjoyed as an animal-free alternative to traditional meat products.
This latest investment aims to support Heura in its mission to drive the global protein transition towards a net positive food system.
Heura is rapidly consolidating its footprint across additional key markets outside of Spain including the UK, France and Italy.
In April, the company filed its first patent for a production method which the brand said showcases “unprecedented” nutritional properties while offering additive-free solutions. It can be applied across multiple plant-based food categories such as deli meat and whole cut-style products, as well as alt-dairy products. Within five months of filing, the method was applied in the production of Heura’s additive-free “york-style” slices.
The funding round brought together plant-based food specialist Upfield and venture capital funds including Unovis Asset Management, the European Circular Bioeconomy Fund and Newtree Impact.
Marc Coloma, CEO and co-founder of Heura Foods, commented: “This achievement uplifts Heura’s vision of being at the forefront of Europe’s protein transition”.
He added: “To change the food system we need to move the pressure from consumers to the food industry, placing health and sustainability as non-negotiables. This new chapter will drive us to profitability while allowing us to develop breakthrough technology to tackle the key challenges within the industry in a scalable way.”
With the Series B funding, Heura aims to further drive innovation and expand its portfolio of technology patents to address the “biggest consumer barriers” on a global scale.
David Haines, group CEO of Upfield, said: “Through our investment and strategic partnership, we’ll jointly advance R&D to fast-track innovation in the plant-based cheese category”.
He added: “We look forward to supporting Heura’s team in accelerating the plant-based transition, aligned on a joint mission to transform the global food system to one that offers consumers more affordable and delicious plant-based options, shaping the future of food.”
© FoodBev Media Ltd 2024
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